From Bubble to Brands: What Happens After the AI Hype?

Written by Hansa Sreekanta

January 12th, 2026

Description of Research Article:

This article explores the currently burgeoning debate topic of whether AI is a bubble that will soon explode, through approaching and viewing the circumstance both economically and sociologically, referencing the likely and sustainable AI market/economy as that of the automotive or luxury industries. It also considers the limitations and unprecedented potentials of the AI economy due to its nature of personalization as well as customary platform/app style adaptation, making a strong prediction and future advice in cultivating the long-sighted trajectory.